Beverage maker Coca-Cola India has signed Bollywood star Salman Khan for Thums-Up.
The company has also signed an agreement with Being Human – The Salman Khan Foundation – to jointly promote, conceive and execute charitable and social activities.
Announcing the association, Atul Singh, President and CEO, Coca-Cola India and South West Asia, said, "We are extremely pleased to have Salman Khan as the face of one of the country’s largest selling soft drink brand – Thums Up. Salman’s appeal cuts across age groups and socio economic strata, just like Thums Up. The brand’s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman’s association and will help us take the brand to the next level. We are excited by the prospects that lie ahead for the brand and our partnership with Salman.”