The sanitaryware industry size valued about ₹15,000 crore has kept pace with the reality industry growth in India, said Abubaker Koya, Managing Director, Geberit in India.

“Sanitaryware industry is growing at about 10-15 per cent per annum. However, the premium segment within this, where companies like Geberit are key players, has grown at a higher rate over 20 per cent per annum,” he added.

Geberit in India (as a fully owned subsidiary) started in 2010 with its headquarters in Bengaluru and a production facility for concealed cisterns in Pune.

New concept

Koya addressing reporters to announce the company’s one million concealed cisterns installation in India across residential and commercial properties in India, said: “Concealed cisterns was a new concept to India when we entered the market.

“From addressing the fear of how hidden cisterns would work, to practising the concept of water and space saving benefits, the team had to articulate and educate both the trade partners and end customers.”

“We have come a long way since and are today proudly celebrating the one million installation of the same system across industries from IT parks, malls to manufacturing plants, and of course, high-end residential building. We enjoy the patronage of leading Indian corporates and developers across the country,” Koya added.

Product innovation

The company has followed the constraint based product innovation - best of modern technology, design and India’s mind-set in designing products for Indian customers.

Koya said Geberit products are available across the length and breadth of India with over 1,500 dealers and distributors in its network.

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