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Wipro Consumer Care and Lighting, the FMCG and Lighting division of Wipro Ltd, has relaunched its Santoor brand. The re-launch encompasses the introduction of new fragrance, new shape, new packaging and improved formulation.
Mr Anil Chugh, senior vice-president, Wipro Consumer Care & Lighting, said: “We have retained the original goodness of Santoor and enhanced the offering by introducing new fragrance and formulation. With the new Santoor we seek to strengthen our leadership in our core markets and grow by appealing to new consumers in other markets.”
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