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Hygiene and forest products maker SCA has entered the baby-care market with two brands - Libero and Tempo. It will have a full range of baby diapers and toiletries.
Cecilia Edebo, Vice-President, Consumer Goods, SCA India, said: “Our aim is to establish SCA as the preferred supplier of personal hygiene products in India.”
The company claims that the diaper brand Libero comes with skin-friendly natural ingredients which are good for a baby’s healthy skin, a key concern among Indian parents. SCA will provide training to nurses and doctors at hospitals and clinics with the objective of improving the lives of mothers and babies. It is also launching a mobile application for pregnant mothers.
Tempo will be available in the form of box tissue, pocket handkerchiefs, wet wipes, and hand sanitisers for hand and face hygiene. With the tissue market in India being at a very nascent stage SCA has the ambition to shape and lead the Indian tissue market by combining premium quality Tempo tissue products with insights into local Indian food culture.
Milind Pingle, Managing Director SCA India, added, “Given India’s large population and the low penetration of hygiene products, we see a great opportunity to build a local hygiene business.”
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