Digital cinema technology enabler Scrabble Entertainment is foraying into the Latin America region. The company has signed separate non-exclusive agreements with Hollywood studios Warner Bros Pictures International, Universal Pictures International, Walt Disney Motion Pictures International and Sony Pictures Releasing International Corporation.
“Subject to the terms and conditions under each agreement, each studio will separately provide certain financial contributions to promote digital cinema when supplying films, if booked in digital form, to Scrabble’s exhibitors,” the company said in a statement.
The roll-out of the technology will begin from 2013 and will initially be launched in Brazil, Mexico and Chile. UFO Moviez holds a controlling stake in Scrabble Entertainment.
“With the deployment window being so small and the end of 35 mm prints right ahead of us, exhibitors in the region are scrambling to get digital equipment at the earliest. Integrators who get in first with the most practical business model for the exhibitors will be ahead of the game. With the backing of UFO’s financial muscle, Scrabble is prepared to have more skin in the region,” said Kapil Agarwal, Joint Managing Director of UFO Moviez.