Sonakshi Sinha and her mother Poonam Sinha will be seen sharing screen space together for the first time in a new campaign for Fem bleach. Dabur India Ltd will launch the TVC in early December to promote its new improved range of facial bleaches. The TVC has been created by Law & Kenneth.
Sanjay Singal, Marketing Head (Skin Care), Dabur India Ltd, said, “Fem now enjoys over 55 per cent share of the bleach market.” He added that Sonakshi Sinha has been endorsing the brand for over two years. “With this campaign, we are establishing Fem’s new range as being so natural and safe that even moms recommend it for their daughters’ beauty care needs,” he said.