Refraining from price hikes and even lowering prices in some cases to draw consumers, Sony India expects to notch up sales worth Rs 2,000 crore during the festival season of September-October, as against Rs 1,500 crore during the same period last year.
“We are aware of the current consumer spending trends. We have not hiked the prices of the products and in some cases reduced them. We have come out with a product line-up that covers different price points,” Mr Tadato Kimura, General Manager (Marketing) of Sony India, told mediapersons here on Friday.
At the national level, the company will be spending Rs 100 crore towards marketing, including TV, print and the outdoor campaign, as against Rs 50 crore spent during the two months of last year.
Mr Kimura said Andhra Pradesh had emerged as Sony India's largest market for its Bravia range of products and the third largest for all its products put together.
“We are betting big on Andhra Pradesh, aiming at sales of about Rs 125 crore during these two months, about 56 per cent more than last fiscal. The State currently accounts for 12 per cent of the company's national sales,” he said.
The company aims at spending Rs 12 crore on marketing in the State.
It does not have plans, at the moment, to come out with separate commercials for the State with Tollywood stars.