To cater to the fast growing online consumer base, Multi Screen Media (MSM) launched its video-on-demand service Sony LIV on Tuesday.
Apart from enabling the audience to view current shows, Sony LIV also gives them a chance to watch the previous episodes of their favourite shows. It also offers shows from its archives. “In addition to episodes of all-time favourites such as Jassi Jaisi Koi Nahin, Kkusum, Heena, Boogie Woogie, Movers & Shakers, Office Office , LIV will go back 17 years and also showcase a large archive of movies and special events such as Stardust and Filmfare Awards,” it said in a statement.
Man Jit Singh, CEO, MSM, said LIV was aimed at providing entertainment on the go for young India. With the launch of this user-friendly and interactive application, LIV aims to change the way this nation consumes entertainment, he said, and claimed the platform was great for brands to enhance their engagement and interaction with young consumers. The Sony LIV application is available globally for free, online on sonyLIV.com and for download on major App stores – iTunes and Google Play.