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Srinivas Fine Arts Pvt Ltd, the makers of Nightingale range of premium stationery, has tied up with Yash Raj Films, to launch a collector’s edition range for the film maker’s feature film Jab Tak Hai Jaan .
The product range will include journals, diaries and notebooks theme on the romantic film released on Deepavali. This is a novel initiative in the marketing of branded stationery items. The product includes Canvas D’Art Journal, an elegant white design-bound with fabric in three variants covering music, romance and fun. The journal has pictures of the lead cast, Shahrukh Khan and Katrina Kaif, and leaf-like borders on each page with date tag.
Wire-O-Wire is an any-year diary planned in three variants carrying picture of lead casts with bold the movie title embossed.
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