Comments
Media Content and Communications Pvt Ltd (MCCS) today said Star News, Star Ananda and Star Majha TV channels will be known as ABP News, ABP Ananda and ABP Majha, respectively from June 1 onwards.
MCCS, a joint venture between the Ananda Bazar Patrika Group and STAR India Pvt Ltd, had in April announced that STAR and ABP had decided to discontinue the brand agreement where STAR has lent the brand to MCCS.
“Nothing will change for them (channels) except the name on June 1, 2012, when Star News becomes ABP News, Star Ananda becomes ABP Ananda and Star Majha becomes ABP Majha,” MCCS CEO, Mr Ashok Venkatramani, said in a statement.
STAR, however, continues to be a shareholder in MCCS, it said.
Earlier this month, Media Content and Communications had launched a TV and print media campaign to spread awareness among viewers regarding the name change.
“The initial reaction to the current marketing campaign is extremely positive. It will be considered as a job well done if we are able to convert our great content into great monetising at the end of the financial year — our first milestone,” Mr Venkatramani added.
The core message being sent out by MCCS is that programming, anchors, editorial policy, and look and feel of the channels will remain the same despite the name change.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.