Sony Pictures Television Networks, Asia has appointed Sunil Punjabi to lead its Indian operations.

Sunil Punjabi will be based in the Mumbai office to lead its local team in all the business functions.

Overseeing the day-to-day management of the channels, he will develop business opportunities and channel equity.

He will lead the team in developing the go-to-market strategy for new channels as well as oversee the development, acquisition and production of a content mix for Sony Pictures’ networks in India.

He will report to Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television, who is based in Singapore.

Sunil Punjabi joins the company from Cinemax India, where he served as Chief Executive Officer from 2010. Prior to that, he worked at Multi Screen Media, where he was Senior Vice-President for Business Development.