Supertech joins hands with Disney India

Cashing on the demand for branded interiors, real estate major Supertech has tied up with Disney India to develop Disney-themed interiors and exteriors for one of the real estate projects. “Our business model is of licensing. The real estate tie-up has shown significant growth and we are pursuing it in a big way,” said Roshini Bakshi, Managing Director, Disney UTV (Consumer Products, Retail and Publishing). For Disney, this is the third such tie-up in the real estate space. It has similar tie-ups in with Sunteck Realty in Mumbai and Team Taurus in Kolkata with different real estate players. Supertech recently entered into a tie-up with Italian fashion brand Armani for designing the interiors of its super luxury flats. Disney said it would license the brand for a royalty fee. Disney India will develop 1,000 flats at Supertech’s 7.5-acre housing project ‘Fable Castle’ on Yamuna Expressway. R.K Arora, Managing Director, Supertech, said the Disney-inspired themes were popular both with kids and adults. The project will have Disney-inspired rooms consisting of branded furnishing, home decor products and colour palettes, among others. The landscape, club, gym and other exteriors would also be based on this concept. Meanwhile, Supertech said it had raised Rs 280 crore from private equity firm Xander to fund its upcoming township project in Gurgaon. —