If rewards like international holidays and luxurious experiences can tempt people to go on a buying spree, Tanishq obviously is not willing to let go the opportunity.

According to the recent Titan Industries Paradox Panel report, rewards like International holidays and luxurious experiences motivate millennial consumers and patrons more.

Kaustav Sengupta, Associate Professor, NIFT and Youth Trends analyst and a panellist in the Paradox Panel says, “The hierarchy of need theory has changed over the years with need circle becoming more and more experiential. The millennial group now wants to put up everything that they do on social networking sites and show off. They want to have a differentiated experience each time…’

It is possibly in line with this finding that Tanishq, from Tata Group has announced a ‘Swiss Escape’ campaign.

This month long campaign started on June 1.

The jeweller is offering an all-expense paid trip for two to Switzerland. Forty lucky customers will get the chance to win this offer.

The offer is open to those who purchase diamond jewellery worth Rs 35,000 and above during this period (June 1 to June 30).

Apart from this, 150 lucky couples will win trips from Mahindra Holidays and over 2,000 customers - gift vouchers from TAJ Hotels worth Rs 4,500 each.

Tanishq is planning to give 2,262 prizes from this Swiss Escape Campaign.

According to Sandeep Kulhalli, Vice President-Retail & Marketing, “reward programs such as this would build excitement and encourage customers to not just buy studded jewellery but also push their luck further.”

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