Gold jewellery retailer Tanishq, a Tata Group company, is the only Indian brand that has made it to the list of top 30 Best Retail Brands in Asia-Pacific at rank 13. Its brand has been valued at $670 million (Rs 4,020 crore). This is the first time an Indian brand has made it to the Best Retail Brands Report.

The report ranks the top 50 North American and European retail brands by brand value, as well as the top 30 retail brands from across Latin America and the Asia-Pacific.

The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand, the world's leading brand consultancy.

Key findings across geographies point to major retailers looking beyond their core business models in pursuit of gaining a competitive advantage, online innovation bridging the divide between in-store and online shopping, and a strategic understanding and leveraging of sales data in meeting customer needs and desires better and faster than ever before.

Ashish Mishra, Managing Director, Interbrand India, said: "It is indeed heartening to see an Indian brand figure in the Best Retail Brands league table. The retail space in India is experiencing simultaneous transformational influences both from the supply and demand side. Political swings, newer business models, supply chain efficiencies, online innovations, and at the root of it all - complex new customer journeys. The resulting flux is both exciting as well as challenging. We need to adapt but without losing our core cultural resources. Tanishq has in some ways done that."

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