Tata Motors cars will ‘star’ in Singham Returns , the sequel to 2011 Bollywood blockbuster Singham , starring Ajay Devgn and Kareena Kapoor.
Tata Motors vehicles, including Safari Storme, Sumo, Aria, Sumo Grande, Xenon and the Nano, are being featured in the movie that is directed by Rohit Shetty.
“Tata Motors most recent successful partnerships being the mini-series ‘24’ and the presence of the upcoming Zest and Bolt at the IIFA 2014. Celebrity engagement is vital for successful brand placements and the attributes of the brand have to be carved appropriately into the script of the movie,” said Delna Avari, Head (Marketing Communications and Services), Tata Motors.
Tata Motors has an off-screen association with Singham Returns , including customer engagement activations with celebrities.