Tata Motors has forayed into the Bolivian commercial vehicles market through a distribution agreement with Bolivian Auto Motors, a part of the business group Salvatierra. Besides Bolivia, Tata Motors commercial vehicles are also sold in other South American markets such as Chile and Ecuador.
Through this partnership Tata Motors has launched three commercial vehicles in the Bolivian market – Tata SuperAce Petrol, Tata Xenon Petrol and Tata LPT 613 truck - all of which will be available in Santa Cruz and later in La Paz and Cochabamba.
“With years of experience in the commercial vehicles business, we at Tata Motors understand our customers well and today have introduced class-leading products, suitable for varied terrains, with each of these built for better load carrying capability, more trips, with the lowest turnaround time. An integral part of our presence here is Bolivian Auto Motors, a partner that has showcased tremendous enthusiasm and passion. They are as customer centric as we are, and will help us establish a long-term relationship with Bolivian customers,” said Rudrarup Maitra, Head (International Business), Commercial Vehicles, at Tata Motors.