Aiming to be a leading player in the entry level utility vehicle segment, Tata Motors plans to sell 5,000 units of its latest ‘Sumo Gold’ each month over the next two months.

The new variant, cheaper by Rs 40,000 than the existing models is equipped with a new Tata-owned CR4 engine providing much better refinement and mileage, Tata Motors Utility Vehicles Product Group-Head, Mr Ashesh Dhar, said today.

“We have cut the price by up to Rs 40,000. The vehicle’s weight has been reduced, it has an improved CR4 engine delivering better mileage of 14.3 kmpl and pick up at 85 bhp. We have added new external and internal features in it,” he told reporters here after unveiling the Sumo Gold.

He said the company aims to be a significant player in this segment with the introduction of Sumo Gold. “Currently, Sumo sells about 3,000 units per month. Four months back, we were selling only 1,100 units. We have increased the volumes. Now we plan to sell 5,000 units in another two months”, he said.

He replied in the negative when asked if the sales of the company’s premium crossover “Aria” have been hit after the entry of competitor Mahindra’s XUV500 into the market and said demand was actually more.

“No. It was not. We were selling only 200 units. Now we are selling about 500 units (of Tata Aria). It has been increasing”, he later told PTI.

The Bharat Stage III version of Tata Sumo Gold is priced at Rs 5.47 lakh (ex-showroom Chennai) and the top-end variant at Rs 6.89 lakh (ex-showroom Chennai).

The BS IV model is priced at Rs 5.62 lakh (ex-showroom Chennai) for the base variant while the top-end model is Rs 7.03 lakh (ex-showroom Chennai).

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