Comments
Indian automaker Tata Motors unveiled a new identity for its electric vehicle (EV) business - TATA.ev.
The company, which will introduce 10 EV models by 2026, stated the new identity is aligned with Tata Motors’ commitment to sustainability and community development.
The new brand identity embodies the core philosophy of “Move with Meaning,” unifying the values of sustainability, community, and technology, the company said in a statement.
“We are entering a new era with TATA.ev. Our new brand identity for EVs underlines our commitment to accelerate the adoption of clean energy mobility solutions. The products and services are intended to create highly differentiated and meaningful consumer experiences. The brand personality is humane, honest, invigorating, and conversational – a rallying point for those curious about having a better impact on the world,” said Vivek Srivatsa, Head, of Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.