Tata Global Beverages (TGB) has announced its brand Tata Tea’s association with Indian Formula 1 driver Narain Karthikeyan and the HRT Formula 1 team for the 2012 Singapore and Indian Grand Prix, scheduled from September 21-23 and October 26-28, respectively.
Tata Global Beverages will be promoting the Tata Tea brand via this association, with its logos appearing on the HRT Formula 1 team car and on the helmet worn by Narain Karthikeyan. TGB’s association with Narain Karthikeyan and consequently, Formula 1, is expected to give it a platform to connect with a large global viewership to a brand that is second only to the football world cup.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.