Tata Consultancy Services has been named a New York Road Runners’ senior sponsor and the exclusive IT consulting sponsor for the 2012 ING New York City Marathon to be held on November 4.
This is the third consecutive year that TCS will be sponsoring all three major US marathons. Earlier this year, it sponsored the Boston Marathon (April 16) and the Bank of America Chicago Marathon (October 7).
At the ING New York City Marathon, TCS will serve as the inaugural presenting sponsor of the Marathon Lounge to be held at the Time Warner Center, a new initiative that will be open to the public throughout the Marathon weekend.
The lounge will provide visitors a slice of the Marathon experience including an interactive treadmill activity pre-programmed with the marathon course and a photo booth with backdrops of the course.