Integrated furniture company Timbor Home Ltd on Thursday announced tie-up with builders and corporate clients and launched its ‘Ready to Live’ furniture solutions for new residential schemes and housing projects.
The Ahmedabad-based company will support major builder groups as an interior partner and corporate clients for their employee housing projects, Mr Anant Maloo, Chairman and Managing Director, said here.
Timbor Home is the only fully-integrated company in the Indian furniture industry, having its own plantation, skill development institute, wood treatment facilities, manufacturing plants and retail stores. It has also entered into strategic tie-up with real estate companies to provide a standard format though customizable furniture solutions in bulk orders, he said.
The real estate market is currently suffering a slow-down due to overexposure of properties and less demand. To attract the potential end-users, real estate companies are looking towards providing value additions in their residential offerings, Mr Maloo said.
“We are now in talks with builders across India to add to our offerings by providing them with entire furniture solutions.”
Timbor Home has been supplying doors, modular kitchens and wardrobes to leading real estate players across India, including the Adanis’ Shantigram, DLF and Essar’s Equinox. It is also providing wardrobes,
modular kitchens and lifestyle furniture to the Aditya Birla’s Grasim, Tata’s township at Mundra, the Allahabad High Court, Zanjar Power Project, and the World Bank’s Icrisat.
The real estate market generated about $ 66.8 billion worth of revenue in 2010-11 and is estimated to grow to $ 180 billion by 2020. About 80 per cent of it comprises the residential segment and we aim to leverage the potential in this sector.
Timbor Home has a distribution network across 80 cities in 20 states, with over 130 showrooms, including 9 large format company-owned stores. Media houses like Bennett Coleman & Company, HT Media Ltd and DB Corp Ltd have invested in its equity, the company said.