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Titan Industries has launched the country’s first touch screen watch under its Sonata brand. It is priced at Rs 1,499 and comes with features such as water resistance, stop watch, multiple time display, day date display and alarm. Bhaskar Bhat, Managing Director, Titan Industries Ltd, said, “This will change the way consumers interact with watches. This will script a new direction in the category, the technology was earlier considered to be exclusive to high-end watches and is now within the reach of the Indian consumer.” Sonata has now become the largest selling watch brand with sales of seven million pieces a year. Earlier this year, Sonata launched the country’s most affordable watch at Rs 225.
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