Titan Company is eyeing tier-II cities for opening its showrooms and expanding its market share in watches, jewellery and eyewear products, according to Bhaskar Bhat, the Managing Director of the company.

After inaugurating the first integrated showroom of Titan in the city to sell all brands under one roof, he said the company had shaped the retail fabric of the country. "The customer does not buy a product, but he or she buys an experience. Quality and genuine pricing make our brands and products very attractive to customers," he said.

In response to a question, he said he did not see e-tailing as a threat to retailing. "In fact, retailing and e-tailing can be blended to create what is known as an omni channel," he said.

He said 200 stores would be opened in the country during the current financial year and several of them would be in Andhra Pradesh. "Andhra Pradesh is one of our major markets," he added.

He told that the company was selling 14 million watches per annum, Sonata being the largest-selling brand. He noted that lifestyles were changing and the company would strive to introduce new products and brands to suit customer needs and preferences.

#sarma.rs@thehindu.co.in

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