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Toyota Kirloskar Motor (TKM) has clocked sales of Etios series - Etios and Etios Liva of one lakh units.
The company has achieved an important milestone since they entered the mass volume market in India. The Etios was launched in December 2010 followed by Etios Liva in June 2011.
Etios sold 50,157 units in the financial year 2011 - 2012, making it the third largest selling sedan in its segment.
Etios - ‘World First, India First, My First’ is Toyota’s first product made especially for the Indian market. TKM forayed into the export market with the first consignment of Etios shipped to South Africa in April 2012.
The company plans to export 20,000 units of Etios series per annum.
To cater to the growing demand, the company also plans to ramp up the production of the Etios series in its second plant at Bidadi, from the current production capacity of 1,20,000 units to 2,10,000 unitsin early 2013.
Mr Hiroshi Nakagawa, Managing Director, TKM said “With the launch of Etios, TKM embarked on a very important and challenging journey and this is an important milestone. We thank the one lakh happy customers who have trusted the brand and also appreciated it.”
“Despite unforeseen and unfortunate events like tsunami in Japan and the floods in Thailand, we have been able to achieve the one lakh mark. We wish to give the common man an opportunity to drive a Toyota vehicle and we look forward to serving the Indian society by making more quality vehicles,” he added.
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