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TV18 and Viacom18 have announced a joint venture called IndiaCast to create India’s first multi-platform ‘Content Asset Monetisation’ entity.
IndiaCast is mandated to drive domestic and international channel distribution, placement services and content syndication for TV18, Viacom18, A+E Networks I TV18 and the Eenadu group, post completion of its acquisition by TV18.
Content assets
With this move, all content assets of the two media houses will be consolidated for monetisation across all media in India and abroad.
The content of Eenadu Group is also proposed to be consolidated for distribution by IndiaCast post completion of its acquisition by TV18.
IndiaCast has been created with the aim to consolidate the distribution functions of both media houses to reach newer markets and increase operational efficiencies.
Distribution of channels
IndiaCast will distribute all the channels of the media houses — TV18, Viacom18, A+E Networks I TV18 and of Eenadu Group across all platforms, including Cable, DTH, IPTV, HITS and MMDS, and will offer a range of channels, from entertainment, kids, news, infotainment and music, to regional genres.
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