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Chennai-based TVS Motor Co today said it has appointed Dentsu Communications to handle the advertising account for its Wego brand of scooters.
Dentsu will work on various campaigns for WEGO and will be responsible for the account’s campaign planning and creative executions across television and print media, the company said in a statement.
Commenting on the development, TVS Motor Co President Marketing H. S. Goindi said: “We are confident that the team at Dentsu Communication with its deep experience and understanding of automobile brands will make their presence felt on Wego future campaigns.”
The Wego account was earlier handled by another agency, BBH.
Dentsu Communications CEO Arijit Ray said the company is looking to carve out a distinctive communication position for the brand.
Wego is a 110 CC scooter targeted at young urban couples. TVS Motor Co’s other scooter brands are TVS Scooty Pep+ and TVS Scooty Streak aimed at female customers.
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