TVS Motor foresee market share expansion with 125 cc bike launch

PTI Updated - March 12, 2018 at 03:02 PM.

Phoenix 125 cc from TVS Motor

Two and three wheeler major TVS Motor on Wednesday said its market share in motorcycles segment is expected to expand by 2.5 per cent with the launch of new bike in 125 cc segment.

“Our market share in motorcycles segment will go up by 2.5 per cent to 9.5 per cent because of the launch of our deluxe Phoenix 125 cc bike,” company’s General Manager (Marketing Motorcycles) Arun Siddharth told reporters here.

The company currently has 7 per cent market share in motorcycles segment.

The company is expecting monthly sales of 20,000 units of its new bike which has been rolled out in 125 cc segment.

“In 125 cc segment, we expect 11-12 per cent market share,” he said, adding that the market size of 125 cc in the country was 1.6 lakh units per month.

The overall market size of motorcycles in the country stand at 8.5 lakh units per month which is facing flat growth this year, he said.

“Since July this year, the motorcycle market has been flat,” he said, adding, “But 125—150 cc segment grew by 8 per cent“.

Published on December 12, 2012 12:14