TVS Motor Company has said that its premium motorcycle brand, TVS Apache, has achieved a key sales milestone of three million units since its launch in 2005.
With its Apache series of bikes, the company is the leader in the 150-200cc segment with a market share of about 50 per cent.
TVS Apache is being sold across two categories – naked and super sports. The RTR (Race Throttle Response) series, encompassing Apache RTR 160, Apache RTR 180, Apache RTR 200 4V Race Edition 2.0, and the recently launched TVS RTR 160 4V are the existing offerings in the naked motorcycles category.
On the Super Sport front, the brand introduced Apache RR 310 as the first entrant into the RR (Race Replica) category.
“The brand has, over a decade, developed a host of premium offerings, ranging from 160cc to 310cc, creating aspiration along every step of evolution.
“The 3-million milestone is special as it confirms that our ever-growing customer base of racing enthusiasts has taken warmly to our two new offerings, namely the TVS Apache RTR 160 4V and TVS Apache RR 310,” said KN Radhakrishnan, President & Chief Executive Officer, TVS Motor Company.
The TVS Apache series has created a series of experiential initiatives to connect with their customer base. Apache Racing Experience is a platform where Apache owners get an exclusive first-hand experience of leveraging the racing DNA in their motorcycles under the guidance of National Road Racing Champions from TVS Racing.