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Bangalore-based online kidswear brand Unamia has raised $1.2 million in seed funding from Blume Ventures and Angel Prime. The company targets the Rs 38,000-crore kidswear market by creating a range of kidswear.
Demand for kidswear is growing by 20 per cent year over year. Unamia is one of the new breed of vertical commerce start-ups that make products more affordable by selling online. By consolidating inventory, avoiding rental overheads and investing in the core product, these companies aim to give consumers products for everyday prices.
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