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Consumer durable maker Usha International has become the official sponsor of IPL team Chennai Super Kings (CSK). The company has also partnered with Multi Screen Media as associate broadcast sponsors of IPL 6 on SET Max.
As a part of the plan to strengthen its brand presence and visibility through CSK and IPL, Usha will be organising contests and activities for Indian Premier League fans across the country.
It also plans to organise ‘Meet and Greet- biggest fan fair’ for consumers to meet their favourite CSK stars.
Riding on the cricket fever, the company also launched its ‘new age’ kitchen appliances and decorative fans, and will launch new promotions and communication on television to strengthen the brand.
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