Vadilal Industries Ltd., India’s second biggest ice-cream manufacturer, has emerged as the country’s most trusted ice cream brand for the second time in a row, according to The Brand Trust Report–2014.

 

Kwality Walls was ranked second in the list of top ice-cream brands.

 

The report, published after a pan-India study by Trust Research Advisory, a research organization dedicated to understanding and simplifying concepts related to Trust, said Vadilal has maintained its number one position as the most trusted ice cream brand.

 

This year’s research was conducted among 2,500 'influencer' respondents across 16 cities. The study generated nearly 3 million data-points and 19,000 brands. The report is a result of more than 15,000 hours of fieldwork conducted across 16 Indian cities between July and November 2013, resulting in nearly 20,000 unique brands.

 

Rajesh Gandhi, Managing Director, Vadilal Industries, said the brand is the oldest and indigenous ice cream brand in India. Started in a small shop in the old city area of Ahmedabad in 1926, it has now emerged as the second biggest ice cream player in India, with a turnover of Rs 550 crore.

 

Vadilal has the largest range of ice creams in the country with 150 plus flavours, sold in a variety of more than 300 packs and forms. The range includes cones, candies, bars, ice-lollies, small cups, big cups, family packs, and economy packs. It offers something for all tastes, preferences and budgets, he said.

Related Topics