Zovi.com has launched a virtual trial room for Indian online shoppers in India.
The trial room, the first of its kind, enables customers to check out instantly how they look, with select Zovi merchandise.
The feature branded ‘Zovi Eye’ will help buyers make a purchase decision as they view themselves in apparel they choose via an interactive web-cam application.
This feature simulates offline customer behaviour of using the trail rooms for trying out apparel in front of a mirror.
Zovi has has launched ‘Try N Buy’ where customers can try out footwear to check the size fitment at the time of delivery. If the customer faces issues with footwear size they can immediately return the item for replacement with the suitable size, at no extra charge.