Indian health and wellness brand VLCC is looking to invest $20 million in developing a manufacturing facility in Bahrain as part of its ongoing expansion across West Asia.
The company, which operates in 121 cities worldwide, had opened a facility in Dubai in 2005. Having established itself in Bahrain, the company is looking to focus on expanding its West Asian operations, the Gulf Daily news report said.
“We are looking to expand across Asia and recently acquired two companies in Malaysia and have product manufacturing facilities in India, Bangladesh and Singapore.
“We are also looking at Africa as a market and are considering a move into Kenya in the near future. But it is in the Middle East we see our most important growth and Bahrain has a key role in this,” the newspaper quoted VLCC chairman, Mukesh Luthra as saying.
VLCC has its direct company managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar, Kuwait and Saudi Arabia.
The company manages Asia’s largest chain of slimming, beauty and fitness centres. It also manufactures India’s most comprehensive range of skin, hair and body care products, which are sold through more than 80,000 retail outlets.
VLCC employs nearly 6,000 professionals and has served over 10m customers since its inception in 1989.