Volvo to unveil Rs 25 lakh car next year

Volvo Audo India (VAI) plans to bring its Rs 25 lakh car, V40 Cross Country, unveiled recently in Paris, to India in March or April. The company will increase its overall marketing budget in the country from Rs 16 crore to Rs 20 crore next year, a senior company official said here. Commercially, this car will become available in the country in May-June 2013. Also, the company could take a call next month to increase prices by five per cent, although other carmakers have already effected a six-eight per cent price hike, said Sudeep Narayan, Director-Marketing and PR. VAI, which appointed a dealer in Ahmedabad, hopes to sell 1,200 cars in Gujarat next year compared with over 800 in the current calendar year. By 2020, it expects to sell 20,000 cars in the country, out of 150,000 luxury cars expected to be sold that year, said Tomas Ernberg, Managing Director.