VU Televisions today unveiled its new range of Vu Ultra 4K Television on YouTube.

This fully loaded TV comes with an Ultra-edge 4K Display with 40 per cent enhanced brightness, backlight controller, upbeat surround sound, pro-picture calibration and parental block to make home quarantine experience blissful, notes a company release.

It would be available in 4 sizes – 43”, 50”, 55” and 65” and priced between ₹25,999 and ₹48,999.

Devita Saraf, Chairperson and CEO of Vu Technologies said the new 4K Ultra TV has been designed keeping the needs of the customers in mind, particularly those working from home and looking at television as an entertainment source for the entire family.

“We have also added a new feature – pro picture calibration – to enable the viewer take charge of technical controls such as gamma correction, noise reduction, colour temperature, HDMI dynamic range and host of other technical features,” she said explaining about the parental block feature.

The company is said to have sold 50,000 TV sets in May.