​Vuclip, a mobile video and media company, has entered into a partnership with music production and distribution firm Tips Industries to ​provide music content on mobile ​phones without buffering.

The content offerings include Bollywood and Indipop albums, movie scenes and other movie-related content. Consumers can now enjoy music videos from popular titles such as Ramaiya Vastavaiya, Phata Poster Nikla Hero, Race 2, Ajab Prem Ki Gajab Kahani as well as upcoming movies and albums, on any device and any network without buffering.

“At Vuclip, our mission is to offer content that consumers love. Vuclip’s fast growing consumer base is largely made of youth from both metros and non-metro areas. This vibrant audience base has an insatiable appetite for music and we continue to partner with the best to bring exciting content to our users,” said Nikhil Naik, Director, Global Content and Distribution for Vuclip.

“The mobile screen is fast becoming the most important screen for content distribution and monetisation because that’s where the consumers are today. However, for playing content, mobile brings a number of challenges such as network variability and a tremendous diversity of devices,” Kumar Taurani, Chairman & Managing Director of Tips Industries, said.

“With Vuclip, we have found the perfect mobile video platform that not only makes it easy for us to overcome these challenges, but also offers the highest global reach and engagement and the best video viewing experience. All of this is extremely critical to our success on the mobile platform,” Taurani added.

>rajesh.kurup@thehindu.co.in

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