Riding the online wave, Welspun India, one of the largest home textile company, launched its online retail portal shopwelspun.in. The company intends to generate $50 million revenue through online sales by 2020.
The web portal will also offer a digital community that will engage with consumers and will be backed by superior technologies in payment gateways, back-end integration and support services such as digital marketing, data analytics and logistics.
Speaking to media, Dipali Goenka, CEO and Executive Director, said the growth in online has been exciting and would continue to growth with the Government thrust on Digital India.
“At present, our global sales through online medium are about $11 million,” she said.
Foreseeing managing logistics as a challenge, Goenka said: “Though the company is geared up to handle logistics, I believe, logistic providers would make more money than e-commerce companies,” she said.
The company has tied up with partners, including India Post, for managing the delivery of goods.
The interactive portal will offer wide collection from the premium brand Spaces-Home & Beyond, while Welhome caters to the value segment by offering products at affordable price.
Shopwelspun.in also brings the exclusive brand ‘Spun’, which are designs intricately handcrafted by weavers and artisans from Kutch.