Sistema Shyam TeleServices Ltd (SSTL), which is a telecom services provider under the brand MTS, has unveiled a new brand identity.

A press release says it is designed to resonate with the new realities of today's youth. This launch coincides with MTS crossing the 10-million subscriber mark in India.

The company also provides high-speed mobile internet services to over five lakh customers in the country. From a new entrant in 2009, MTS is India's only pure play CDMA operator providing telecom services, the press release said. The brand's new tagline is ‘MTS – A Step Ahead.'