With new models, Mercedes sharpens focus on compacts

Alka Kshirsagar Updated - March 12, 2018 at 08:46 PM.

Firm expects India to be among top 10 markets by 2020

Two of the three new products unveiled at the Auto Expo hereby Mercedes-Benz are compact vehicles, reinforcing the German luxury carmaker’s focus on this segment.

The company lifted the curtain on GLA, a compact SUV that is yet to make its commercial debut globally, and the CLA 45 AMG sedan.

Launched worldwide a few months ago, the CLA is a new entrant in the Mercedes-Benz portfolio, and is positioned between the compact hatchback and the C-Class, till now the entry-level sedan.

Both cars will be introduced in the Indian market this year.

“The Indian market is growing in importance and showing good momentum. We believe it will double as a whole by 2020 and the premium segment will grow proportionally,” said Ola Kallenius, a Mercedes-Benz Cars board member responsible for sales and marketing.

Eberhard Kern, MD and CEO, Mercedes-Benz India, said January sales grew more than 30 per cent.

Published on February 7, 2014 16:33
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