Yamaha India has started a new assembly line for scooters which is run entirely by women employees. The company recently hired around 200 women to run its assembly line for scooters at the Surajpur plant in Uttar Pradesh. Through this initiative, Yamaha is also providing them classroom as well as on-the-job training. Roy Kurian, National Business Head, India Yamaha Motor, said: “This is the first time in Yamaha’s history, not only in India but also worldwide, that the company has started an assembly line which is run exclusively by women. Being the pioneers in this movement, Yamaha certainly hopes to see this initiative being replicated across the industry.”

The company has also developed a riding training programme for female customersThis move is in line with the company’s plans to target young urban women with its recently launched scooter RAY. The company has expanded its dealer network and specially improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs.

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