Sunburn, Asia’s premier electronic dance and music festival, has announced a three-year association with YouTube for live streaming of all Sunburn events on the popular Web site.
The association which includes all Sunburn properties, Sunburn Goa, Sunburn Mumbai and Sunburn Noida, will have the events live streamed to a global audience in more than 100 countries worldwide.
Asia’s biggest music festival had previously partnered with YouTube, both, in 2010 where Sunburn Goa was streamed live across 82 countries and the following year in which it received over 1 million views.
Sunburn is organised by Percept Live, a division of Percept Ltd. YouTube is subsidiary of Google Inc. headquartered in California.