Zee Entertainment Enterprises (ZEEL) on Monday said it will launch multiple bouquets of channels in each language, with the price for Hindi language bouquet expected to start at Rs 45 under the maximum retail price (MRP) regime. The deadline for players to announce the MRP for various channels is August 31.

"All Zee channels will be available on a-la-carte basis as required by the regulations. Consumers will also have the option to choose from specifically created bouquets for Hindi speaking markets and different regional language markets like Marathi, Bangla, Odiya, Bhojpuri, Tamil, Telugu, Kannada and Malayalam," the company said in a late evening release.

For other languages, bouquet prices will be higher in those markets where Zee has multiple offerings and lower in other cases. High Definition will be priced higher, with the Hindi ones to be priced upwards of Rs 60.

“For each market, there will be multiple bouquets available to consumers across the country at different price points. Each bouquet would constitute a mix of channels of different genres including general entertainment, movies, news, infotainment and music. The starting bouquet is likely to exclude English entertainment and English movie channels whereas the premium bouquet would include all channels offered by Zee,” the release added.

ZEEL has decided to offer all its news channels along with its other channels like Zee Anmol, Big Ganga and Big Magic as part of these pay bouquets. As a result, these channels would not be available in the FTA pack, it said.

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