Indian content company Zee Entertainment Enterprises today announced its expansion into Latin America with the launch of its Spanish language Bollywood movie channel, Zee Mundo, in Mexico and Ecuador.
Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider, and on TV Cable in Ecuador. “After Zee Mundo’s success in the US Hispanic market, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us,” said Amit Goenka, CEO, International Broadcast Business, ZEEL.