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Zee Entertainment Enterprises Limited (ZEE) has launched ZeeQ, an edutainment channel targeting kids in the age group of 4-14 years. MD & CEO Punit Goenka said, “Zee Q will address the educational need gaps through engaging content.
The 24-hour channel will be available on DTH and digital cable platforms as a paid-for channel.” Zee Q will have a mix of home produced and acquired content. It will take inputs from the group company Zee Learn, which runs a chain of pre-schools. Zee already has 31 channels in its bouquet.
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