ZineOne, a Silicon Valley-headquartered customer engagement company, has raised $2.5 million in a Series A round led by Omidyar Network, an investing firm set up eBay founder Pierre Omidyar.
Following this round, the total venture capital raised by the company stands at $5 million.
ZineOne uses machine-learning algorithms to provide banks and retailers with the ability to engage with their customers real-time, in a contextual and personalised manner.
In India, ZineOne enables financial institutions to provide a digital experience to their customers by using personalised context to improve financial behaviours.
“More and more enterprises around the world are recognising the need to move their customer engagement efforts beyond e-mails and call centres into an immediate, contextual, and real-time world. 2018 presents an inflection point in the industry, and with this new funding, ZineOne is well positioned to lead the market in this emerging segment,” said Debjani Deb, Chief Executive Officer, ZineOne.
The company intends to use the funds to accelerate sales, marketing and execution of a product roadmap, and recruit top talent in machine learning and artificial intelligence.
Other investors in the Series A round included Harvard Business School Alumni Angels, Touchstone Equities, and existing investors Hyderabad Angels and Golden Seeds. Anthill Ventures was an advisor to the round.