The Indian rubber industry has great potential globally, and the country could be the growth driver especially after the recession, said Mr Kaushik Roy, Convener, Raw Material group, Automotive Tyre Manufacturers Association. China is an example to consider, he said.

He was delivering the keynote address at the inaugural meeting of the Rubber Board campaign for improving the quality of sheet rubber.

The ongoing decade will be a game changer for both the rubber plantation sector and the rubber industry. A commitment is required for quality in production, he said. All stakeholders in the industry — including the Association, All India Rubber Industries Association, The Indian Rubber Dealers Federation, Indian Rubber Growers Association participated and offered their support to the campaign.

Ms Sheela Thomas, Chairwoman, Rubber Board, exhorted the growers “to capture the world with quality.” Concerted efforts are needed to improve from lot to RSS-4. Kerala will continue to be the prime supplier of natural rubber for the next 50 years. She also urged the growers to produce quality sheet rubber only.