The Spices Board is providing opportunities for growers for upcountry marketing of cardamom, clove and nutmeg, the three spices which are facing market fluctuations.
The Board will be providing slots for farmers and farmer groups to participate in the leading national and international shows in India to showcase products and to meet with upcountry merchants and traders.
Focus
The Board is focusing on cardamom, cloves and nutmeg in the forthcoming AHAR International Trade Fair being organised at Pragathi Maidan, New Delhi from March 14-18.
interaction with farmers
During the India International Trade Fair in Delhi during November last year, around 20 representatives from different cardamom growers’ organisations have participated and interacted with upcountry merchants and traders.
The Board is inviting leading merchants to the stand for direct one-to-one interaction with farmers.
The stand will also showcase different culinary applications and educate the public on varied uses of these spices.
The Spices Board also extended invitation to most of the farmer groups in Kerala and Tamil Nadu.
Similar efforts will be taken up in the coming months in fairs Maharashtra, Madhya Pradesh, Rajasthan, West Bengal, Andhra Pradesh, Karnataka and Sikkim. sajeevkumar.v@thehindu.co.in