In an effort to cut costs of taking produce from farm to table and consolidate data on the availability and prices of farm produce, Pune-based MyVishwa Technologies has launched Farmers Org, an aggregator portal for farmers, wholesalers, retailers and customers.

This portal will facilitate farmers to calculate the requirements of potential buyers, and respond accordingly. Available also as an Android and an iOS app, the initiative helps farmers post their search for potential buyers, and customers post their buying lists to potential sellers.

Mandar Joglekar, founder-Director MyVishwa Technologies, said stakeholders, including wholesalers, retailers and farmers, have to fill up a form detailing their location, available agri produce, the respective quantities and pricing. This is not an e-commerce site as there will be no transaction or delivery process thereafter, Joglekar says, clarifying that the idea is to establish a direct link between the buyer and the seller and prune down the costly stretch from farm to fork.

To simplify things further, the form is available in 10 languages, including Marathi and Hindi. “The tech-savvy next generation of farmers is sure to find it convenient. A week since its launch, about 100 farmers have registered so far,” he said, adding, “We will reach out to all districts in Maharashtra in the first phase through seminars and training sessions.”

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