Banaskantha District Co-operative Milk Producers Union, a member of Gujarat Co-operative Milk Marketing Federation (GCMMF) which owns the Amul brand, will set up a dairy at Faridabad with a processing capacity of 10 lakh litres a day.
Fourth unit
This will be the fourth dairy of Amul in the Delhi NCR region, considered the fastest growing milk market in the country.
“Banas Dairy has acquired about 10 acres in Faridabad and will be investing around Rs 150 crore in the proposed plant,” said R.S. Sodhi, Managing Director of GCMMF.
The proposed plant is likely to be operational by end of next year.
The Banas Dairy will enhance the Amul’s milk processing capacity in the Delhi NCR region to about 60 lakh litres a day by 2015-16, Sodhi said.
Currently, the Mehsana Union has been operating a 10-lakh-litre-a-day unit at Manesar.
It has also recently set up a 15-lakh-litre unit at Dharuhera in Haryana, which would eventually be scaled up to 30 lakh litre a day by August 2015.
The Sabarkantha District Co-operative Milk Producers Union Ltd or Sabar Dairy, another member of GCMMF, is currently in the process of setting up a 10 lakh litre a day at Rohtak in Haryana, which is expected to be operationalised by December.
All these three unions sell about 24 lakh litres of pouched milk a day in Delhi NCR under the Amul brand with Mehsana accounting for half of it.
Banas and Sabar dairies sell about six lakh litres each in the Delhi market.
Amul entered the Delhi market in 2003 with sales of one lakh litres a day and has seen a rapid growth since then.
Amul commands a 46 per cent share in the pouched milk sales in the NCR region estimated at 50 lakh litres a day followed by Mother Dairy with sales of around 18 litres a day.
Amul is targeting sales of about 65 lakh litres a day in the NCR region by 2020 when the packaged milk market is expected to expand to one crore litres a day from the present 50 lakh litres.