The Coffee Board of India has received bids from two major players — Cafe Coffee Day and Afoozo Private Limited, owned by Vikram Gurbaxani — for a revamping of its iconic India Coffee House (ICH) outlets, Board CEO Srivatsa Krishna said here on Tuesday.
The Board has mooted the revamp of 12 outlets, including one in Parliament House in Delhi, bringing in private players in a revenue-sharing model in an attempt to create a premium brand.
“We want to leverage the ICH brand to promote coffee consumption in the country,” he said.
Krishna said efforts are afoot to get a Geographical Indication tag for coffee grown in different geographical regions in the country, including Wayanad, Kodagu, Mysuru and Chikmagalur.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.